With an estimated 356 billion packages shipped worldwide in 2023, it’s no surprise that with this increase in online shopping, there has also been a rise in damaged, lost and stolen packages. However, it’s not the be all end all as there are a variety of steps brands can take to protect their packages and ensure they reach their customers in one piece. We’ve packaged these up with some real-life examples for you below.

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Common Challenges with Shipping Damages

Shipping damages are a challenge for e-commerce businesses, manifesting in various forms such as physical damage to products, broken seals, and moisture-related issues. These damages can arise from inadequate packaging, mishandling during transit, or environmental factors. It all sounds straightforward however, when it comes to deciphering who is liable for the damages, that is when the headache can start. For damages associated with insufficient packaging, it often falls on the business, leading to financial losses, increased return rates, and the necessity for refunds or replacements. For damages due to mishandling, the liability can fall into the carriers hands, but it’s important to note this can be timely and not always successful. Moreover, shipping damages can severely impact a brand’s reputation, reducing customer trust and satisfaction. Frequent occurrences of damaged goods not only escalate operational costs but also diminish customer loyalty, making it crucial for businesses to adopt the tips outlined below.

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Tips for Brands to Protect Packages and Minimize Damage

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Invest in High-Quality Packaging Materials

There’s many areas where businesses cut costs, however, effective and robust packaging should not be one of them. Brands should invest in high-quality materials that provide adequate protection. This includes:

• Sturdy Boxes: Use corrugated cardboard boxes that are correctly sized for the items being shipped. Oversized boxes can lead to shifting and damage, while undersized boxes may burst open.
• Protective Padding: Incorporate bubble wrap, packing peanuts, or air pillows to cushion products and absorb shocks.
• Durable Tape: Secure boxes with strong, adhesive tape designed for shipping. Reinforce edges and seams to prevent accidental openings.

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Properly Cushion and Pack Items

Effective cushioning and packing techniques are crucial to preventing damage. Follow these steps to ensure your products are well-protected:

• Wrap Each Item Individually: For fragile or breakable items, wrap each piece separately with bubble wrap, foam sheets or tissue paper.
• Fill Void Spaces: Use packing materials to fill any empty spaces in the box, preventing movement during transit.
• Double-Boxing: For highly fragile items, consider double-boxing. Place the item in a smaller box with padding, then place that box inside a larger, well-cushioned box.

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Label Packages Correctly

Clear and accurate labeling can significantly reduce the risk of damage. Ensure your packages are labeled with the following information:

• Fragile Stickers: Use “Fragile” or “Handle with Care” stickers for delicate items.
• Up Arrows: Indicate the correct orientation of the package with “This Side Up” arrows.
• Shipping Information: Clearly display the recipient’s address and contact information. Include a return address as well.

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Choose Reliable Shipping Partners

The choice of a shipping carrier can influence the safety of your packages. Choose carriers known for their reliability and careful handling of parcels in addition to:

• Insurance: Opt for shipping insurance to cover the cost of potential damages.
• Tracking: Use carriers that provide tracking information to monitor the shipment’s progress and address issues promptly.

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Leverage Package Protection

Leveraging extra package protection allows brands to protect their revenue and reduce the load for the CX team. Customers are able to add or remove the package protection from their cart at the checkout. If purchased and a package is stolen, lost or damaged in transit, the customer can contact the protection provider directly who will process the claim and issue a reorder or refund, without any extra cost to the brand or customer. This not only protects revenue, but also enhances customer trust and confidence, knowing if any issues arise, it will be resolved quickly and hassle-free.

For example, our friends over at Corso have a simple to use claims portal for customers and pride themselves on resolving shipping issues within 24 hours. 

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Collect and Analyze Data

It’s tough to improve if you’re not measuring. By gathering data on damages such as certain items are damaged more than others or certain package sizes are being frequently damaged, brands can effectively adjust packaging methods. Not to mention, for new products or packaging, you can conduct test runs or even drop tests in house, to ensure they will reach your customer in one piece. 

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In Summary

Securing shipments and minimizing damage requires attention to detail, investment in quality materials, and collaboration with reliable shipping carriers. By implementing these strategies above, brands can enhance customer satisfaction, reduce financial losses, and build a reputation for reliability and care. Not to mention, the key to successful shipping lies in the preparation and continuous improvement of your packaging and shipping practices.

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The holiday season is here, bringing with it the hustle and bustle that keeps shippers busy right through to the New Year. While we can't prepare your holiday feast or wrap presents, we’re here to make shipping easy. To help you plan ahead and ensure timely deliveries, we’ve put together a complete list of the USPS 2024 holiday shipping deadlines. With these dates in mind, you can keep your customers happy and stress-free this holiday season!

2024 Holiday Shipping Dates for Contiguous U.S. (Lower 48 States)

Recommended send-by dates for expected delivery before December 25. (Excludes Alaska & Hawaii).

• USPS Ground Advantage® Service - December 18th
• First Class Mail® Service - December 18th
• Priority Mail® Service - December 18th
• Priority Mail Express® Service - December 21st

2024 Holiday Shipping Dates for Alaska & Hawaii

Recommended send-by dates for expected delivery before December 25. 

USPS Ground Advantage® Service

• Alaska - December 16th
• Hawaii - December 16th

First-Class Mail® Service

• Alaska - December 18th
• Hawaii - December 18th

Priority Mail® Service

• Alaska - December 19th
• Hawaii - December 19th

Priority Mail Express® Service

• Alaska - December 20th
• Hawaii - December 20th

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2024 Holiday Shipping Dates for International Mail

Recommended send-by dates for expected delivery before December 25.

Africa

• First Class Package International Service® - December 2nd
• Priority Mail International® Service - December 2nd
• Priority Mail Express International® Service - December 9th

Asia/Pacific Rim

• First Class Package International Service® - December 9th
• Priority Mail International® Service - December 9th
• Priority Mail Express International® Service - December 16th

Australia/New Zealand

• First Class Package International Service® - December 9th
• Priority Mail International® Service - December 9th
• Priority Mail Express International® Service - December 16th

Canada

• First Class Package International Service® - December 9th
• Priority Mail International® Service - December 9th
• Priority Mail Express International® Service - December 16th

Caribbean

• First Class Package International Service® - December 9th
• Priority Mail International® Service - December 9th
• Priority Mail Express International® Service - December 16th

Central & South America

• First Class Package International Service® - December 2nd
• Priority Mail International® Service - December 2nd
• Priority Mail Express International® Service - December 9th

Europe

• First Class Package International Service® - December 9th
• Priority Mail International® Service - December 9th
• Priority Mail Express International® Service - December 16th

Mexico

• First Class Package International Service® - December 9th
• Priority Mail International® Service - December 9th
• Priority Mail Express International® Service - December 16th

Middle East

• First Class Package International Service® - December 9th
• Priority Mail International® Service - December 9th
• Priority Mail Express International® Service - December 16th

2024 Holiday Shipping Dates for Military Mail

Recommended send-by dates for expected delivery before December 25. 

USPS Ground Advantage® Service

• APO/FPO/DPO AE ZIPs 090-092 - November 4th
• APO/FPO/DPO AE ZIPs 093 - November 4th
• APO/FPO/DPO AE ZIPs 094-099 - November 4th
• APO/FPO/DPO AE ZIPs 340 - November 4th
• APO/FPO/DPO AE ZIPs 962-966 - November 4th

First-Class Mail® Service

• APO/FPO/DPO AE ZIPs 090-092 - December 9th
• APO/FPO/DPO AE ZIPs 093 - December 9th
• APO/FPO/DPO AE ZIPs 094-099 - December 9th
• APO/FPO/DPO AE ZIPs 340 - December 9th
• APO/FPO/DPO AE ZIPs 962-966 - December 9th

Priority Mail® Service

• APO/FPO/DPO AE ZIPs 090-092 - December 9th
• APO/FPO/DPO AE ZIPs 093 - December 9th
• APO/FPO/DPO AE ZIPs 094-099 - December 9th
• APO/FPO/DPO AE ZIPs 340 - December 9th
• APO/FPO/DPO AE ZIPs 962-966 - December 9th

Priority Mail Express Military® Service (PMEMS)

• APO/FPO/DPO AE ZIPs 090-092 - December 16th
• APO/FPO/DPO AE ZIPs 093 - N/A
• APO/FPO/DPO AE ZIPs 094-099 - December 16th
• APO/FPO/DPO AE ZIPs 340 - December 16th
• APO/FPO/DPO AE ZIPs 962-966 - December 16th

If you have any questions, please don’t hesitate to contact us directly through the chat box on our website or at hello@VESYL.com.

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Click here for the UPS Holiday Shipping Deadlines.

It’s no secret that shipping costs can eat into your bottom line as a brand. However, with some strategic planning and optimization, you can significantly reduce shipping expenses while still delivering a polished customer experience. In this article, we'll explore 3 simple tips to reduce shipping costs without compromising on quality.

Optimize Packing

One of the easiest ways to reduce shipping costs is to optimize packing, and there’s a variety of simple ways to get started:

• Right-size Packaging: Choose packaging that fits your products snugly to minimize wasted space and avoid dimensional weight charges. Using smaller boxes or envelopes can often result in lower shipping costs. Not to mention, correctly packaging products helps to reduce the risk of damage in transit, further reducing the costs, and time, associated with damage claims.
• Lightweight Materials: Use lightweight packing materials such as bubble wrap, corrugated cardboard or air pillows to protect items without adding unnecessary weight to packages. This helps to lower shipping costs for shipments priced by weight.
• Eliminate Excess Packaging: Avoid overpacking by using just enough cushioning to protect items during transit. Removing excess packaging materials can reduce package dimensions and weight, leading to lower shipping costs. However, while minimizing packaging, it’s important to still use a sufficient amount to reduce the risk of damages during transit.

Rate Shop

Just as you would compare the costs of products in the supermarket, shipping costs are no different. 

• Use Shipping Software: Instead of having to manually compare rates and shipping speeds across various carriers, leverage shipping software that does it all for you. VESYL serves up the most competitive shipping rates in real time across multiple carriers so you can make the best informed choice. The software also allows you to pre-define frequently used package dimensions, to not only save on costs, but also time. 
• Negotiate Carrier Rates: If you have a high shipping volume, consider negotiating discounted rates directly with carriers. Many carriers offer volume-based discounts or incentives for loyal customers, which can help lower your overall shipping costs. However, it’s important to note that this option does limit flexibility in case of shipping disruptions. 

Learn more about VESYL's automations to reduce costs and time.

Utilize Discounted Supplies

Shipping supplies can add up quickly, but there are ways to save on packaging materials:

• Bulk Ordering: By analyzing order history, you can identify the most used package sizes and types and look at bulk ordering to reduce costs. This includes boxes, envelopes, tape, and labels in bulk to fully take advantage of volume discounts, helping you save on packaging costs in the long run.
• Utilize Carrier Supplies: Take advantage of free or discounted shipping supplies offered by carriers. Many carriers provide free packaging materials, such as boxes and envelopes, to their customers. By using these supplies, you can save on packaging costs and ensure compatibility with carrier specifications.
• Consider Eco-Friendly Options: Look for environmentally friendly packaging materials that are not only cost-effective but also sustainable. Recycled cardboard boxes, biodegradable packaging peanuts, and compostable mailers are eco-friendly alternatives that can help reduce shipping costs, improve brand reputation all while minimizing environmental impact.

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By implementing these three simple tips, you can effectively reduce shipping costs for your e-commerce business. Remember to regularly review and adjust your shipping strategies to ensure ongoing cost savings and optimal efficiency. With a little planning and optimization, you can streamline your shipping process and boost your bottom line while providing excellent service to your customers.