To keep up with the growing volume of orders, carriers like USPS have announced temporary price adjustments for the 2024 peak holiday season. Effective from October 6, 2024, through January 19, 2025, these rate changes will impact Priority Mail Express, Priority Mail, and USPS Ground Advantage shipments.
Black Friday has become one of the biggest days of the year for e-commerce businesses. The surge in online shopping presents an immense opportunity for brands to boost sales, attract new customers, and build long-term loyalty.
However, the key to making Black Friday a raving success, is to prepare, plan and implement well in advance. In this article, we outline the best preparation steps, the most effective strategies, the timeline for starting these initiatives, and examples of brands leading the way.
You can’t fulfill an increase in sales if you have no stock! Proper inventory management is crucial to avoid stockouts or overstocking. Begin by analyzing sales data from previous Black Fridays to predict demand for various products. Also analyze most and least popular products over the past year. Order additional stock of popular items and ensure your supply chain is robust enough to handle the increased demand.
With this increased demand, leverage VESYL's shipping automations to do the fulfillment leg work for you.
Imagine you have an influx of new customers trying to checkout, but the page won’t load. A slow or crashing website can be disastrous on Black Friday. Conduct load testing to ensure your site can handle high traffic volumes. Optimize your site speed by compressing images, simplifying checkout processes and minimizing the use of heavy scripts.
With a significant portion of shoppers using mobile devices, a mobile-friendly website is non-negotiable. Ensure your site is responsive, with fast load times and easy navigation on mobile devices. Simplify the checkout process, including implementing one-tap payment options like Apple Pay and Paypal to reduce cart abandonment rates.
Expect an influx of customer inquiries and issues. Prepare your customer service team to handle a substantial increase in tickets and processes to handle them efficiently. Implement chatbots, FAQ’s and automated responses to assist with basic queries and provide quick responses. It’s important to ensure customers can easily bypass these options and speak to a representative when needed.
Cybersecurity is critical during high-traffic periods. Ensure your site has up-to-date security measures, such as SSL certificates and secure payment gateways. Monitor for any suspicious activities and have protocols in place to address potential breaches.
Start building anticipation weeks before Black Friday by releasing teasers and early promotions. Use email marketing, social media, and your website to create a buzz around your upcoming deals. To reward your loyal customers, offer exclusive early-bird discounts and access to help them feel valued.
Leverage customer data to send personalized offers and recommendations. Use segmentation to target specific customer groups with tailored promotions that resonate with their past purchasing behavior and preferences. For example, you can highlight products that compliment their original purchase.
By creating product bundles that offer value, brands can encourage higher spending and it’s a great way to move older and less popular products. With upselling, brands can suggest complementary products, a higher value item and bundles. This not only increases average order value but also enhances the customer shopping experience.
When offers run for long periods of time, customers lose interest. By creating a sense of urgency with limited-time offers and flash sales, FOMO motivates customers to take more immediate action. Scarcity is a powerful motivator for shoppers.
Ever viewed a product, not purchased and seemingly had the ads follow you everywhere. Retargeting ads are an excellent way to reach customers who have previously visited your site but did not make a purchase. Personalized retargeting ads can remind them of the products they were interested in and offer special discounts to entice them back.
From start to checkout, ensure your user experience is pleasant. From having a clean and user-friendly layout and navigation, to informative product listings with complete size guides, pop up chatboxes providing any assistance to features like one-click checkout, guest checkout options, and multiple payment methods, a smooth experience is key to ensuring customers reach the checkout.
Black Friday isn’t the end of the customer journey, it’s just the beginning. Follow up with personalized thank-you emails, request feedback, and offer exclusive post-sale discounts to encourage repeat purchases.
Amazon sets the standard for Black Friday with extensive planning, early promotions, and efficient logistics. Their use of personalized marketing, and limited-time offers drives significant sales and customer engagement.
Walmart excels in both online and offline for Black Friday. They seamlessly integrate e-commerce and in-store promotions, coupled with effective retargeting campaigns, ensuring they capture a large share of Black Friday customers.
Black Friday presents a tremendous opportunity for e-commerce businesses, but strategic planning is the key. By focusing on inventory management, website performance, customer service readiness, and cybersecurity, businesses can lay a strong foundation. Implementing effective strategies like early promotions, personalized marketing, bundling, and limited-time offers will drive sales and customer loyalty. Finally, by learning from industry leaders, e-commerce businesses can maximize their Black Friday success and build a loyal customer base for the future.
Streamline your e-commerce fulfillment ahead of the Black Friday rush with VESYL. Learn more or book a call with us today!
Starting an e-commerce brand from scratch is both exciting and overwhelming. It offers immense opportunities, but the competition is fierce, and the landscape is ever-evolving. So to help you kick things off with a bang, here are essential tips and strategies to help you build a successful e-commerce brand.
1. Focus on a Niche: One of the first steps in creating a successful e-commerce brand is identifying a niche. A niche allows you to target a specific audience and cater to their unique needs or pain points, making it easier to stand out in a crowded market. Research various niches, assess the competition, and identify gaps where you can offer unique value.
2. Understand Your Audience: Develop a clear understanding of your target audience. Conduct surveys, analyze market data, and create detailed customer personas. The more detail the better, as it will give you a better understanding of your audience's preferences, pain points, and shopping behaviors which will help you tailor your products, marketing, and customer service to meet their needs.
3. Craft a Compelling Brand Story: Your brand story is a powerful tool to connect with customers on an emotional level. Share the inspiration behind your brand, your mission, and the values that drive your business. A compelling brand story can evoke emotion, inspiration and differentiate you from competitors.
4. Design a Memorable Visual Identity: Invest in professional design services to create a logo and visual identity that reflect your brand's personality and story. Consistent branding across your website, social media, and packaging helps build brand recognition and trust.
Nike is an excellent example. Every time you see their logo, you immediately associate it with quality fitness and sportswear. And more than the products they're selling, they're selling a lifestyle, all recognizable by one small tick.
5. Choose the Right E-commerce Platform: Selecting the right e-commerce platform is crucial for your success. Popular options include Shopify, WooCommerce, and BigCommerce. Consider factors such as ease of use, scalability, customization options, and integration with other tools when making your choice.
6. Ensure Mobile Responsiveness: With a significant portion of online shopping occurring on mobile devices, it's essential that your website is mobile-friendly. Ensure your site is responsive, loads quickly, and offers a seamless shopping experience on all devices. It's important to note that just resizing your website for mobile isn't enough. It's important to focus on a seamless mobile friendly layout involving resizing images, adjusting the layout and ensuring customers can checkout or find relevant information on a smaller screen, without feeling overwhelmed.
7. Simplify Navigation and Checkout: A user-friendly website with intuitive navigation and a streamlined checkout process reduces friction and increases conversion rates. Minimize the number of steps in the checkout process and offer multiple payment options to cater to different preferences. For example, with Apple Pay, customers can checkout within seconds on their phone without having to fill out multiple information boxes.
8. Leverage Social Media: Social media platforms are invaluable for building brand awareness and engaging with your audience. Identify the platforms where your target audience spends the most time and develop a content strategy to share valuable and engaging content. Many brands are now leveraging social commerce where customers can purchase products directly through social media platforms like Tik Tok, Facebook and Instagram. This is another consideration when choosing both your social media platforms and your e-commerce platform, as not all platforms integrate. Brands can also utilize paid advertising to reach a broader audience.
9. Invest in SEO: Search engine optimization (SEO) is critical for driving organic traffic to your website. Conduct keyword research to identify terms your potential customers are searching for, and optimize your website content accordingly. Create high-quality blog posts, product descriptions, and meta tags to improve your search engine rankings.
10. Utilize Email Marketing: Email marketing remains one of the most effective ways to nurture leads and retain customers. Build an email list by offering incentives such as discounts or exclusive content. By segmenting your audience, you can send more personalized emails to promote products, share updates, and offer special promotions.
11. Offer Multiple Support Channels: Provide customers with various ways to reach you, such as live chat, email, and phone support. Prompt and helpful customer service can significantly enhance the shopping experience and build customer loyalty.
12. Implement a Hassle-Free Return Policy: A transparent and easy return policy can boost customer confidence and encourage purchases. Make sure your return process is straightforward and clearly communicated on your website. Many brands include their return policy, or a link to their return policy, on the product listing so customers have all the information they need at their fingertips.
13. Track Key Metrics: Regularly monitor key performance indicators (KPIs) such as conversion rates, average order value, and customer acquisition costs. Use analytics tools to gain insights into your website traffic, customer behavior, and sales performance.
14. A/B Test and Optimize: Continuously test different elements of your website and marketing campaigns to identify what works best. A/B testing allows you to compare variations and make informed data-driven decisions to optimize your strategies.
15. Stay Updated on Trends: The e-commerce landscape is constantly evolving. Stay informed about industry trends, emerging technologies, and changing consumer behaviors. Adapt your strategies to stay competitive and meet the evolving needs of your customers.
16. Source Reliable Suppliers: Your suppliers play a crucial role in your e-commerce success. Build strong relationships with reliable suppliers who can consistently provide high-quality products. Consider factors such as lead times, minimum order quantities, and shipping options when selecting suppliers.
17. Negotiate Favorable Terms: Negotiate terms with your suppliers to secure better pricing, payment terms, and delivery schedules. Building a good rapport with your suppliers can lead to long-term partnerships that benefit both parties.
18. Invest in Efficient Inventory Management: Effective inventory management is crucial for preventing stockouts and overstock situations, both of which can harm your business. Utilize inventory management software to keep track of stock levels, predict demand, and automate reordering processes. This ensures that you always have the right amount of inventory on hand, reducing storage costs and increasing customer satisfaction.
19. Optimize Your Shipping Process: Fast and reliable shipping is a key factor in customer satisfaction. Partner with reputable shipping carriers and consider using a fulfillment center to handle logistics. Offer multiple shipping options, including express delivery, to cater to different customer needs. Additionally, provide clear tracking information to keep customers informed about the status of their orders.
With VESYL, brands can enjoy smooth streamlined shipping from start to delivery with seamless integrations with major e-commerce platforms and tech partners, the best-in-class shipping rates for cost savings, with powerful automations and batch shipping for hands-free and faster savings. Learn more about VESYLs smooth shipping software.
20. Engage with Your Community: Build a community around your brand by engaging with customers on social media, hosting events, and encouraging user-generated content. Create a sense of belonging and loyalty by making your customers feel valued and heard. Referring back to our Nike example, they make every customer feel a part of their athletic community, from the casual jogger to the triathlete.
21. Encourage Customer Feedback: Actively seek and act on customer feedback to improve your products and services. Encourage reviews and testimonials, and use the feedback to make necessary adjustments and show your commitment to customer satisfaction.
Starting an e-commerce brand from scratch requires careful planning, strategic thinking, and a customer-centric approach. By focusing on these essential tips and strategies, you can build a strong foundation for your e-commerce business, stand out in a competitive market, and create lasting relationships with your customers. Embrace innovation, prioritize customer satisfaction, and continuously adapt to the evolving e-commerce landscape to achieve long-term success.
Within the world of e-commerce, customer expectations are far from slowing down. In fact, customers expect their orders faster than ever, putting increasing pressure on businesses to optimize their fulfillment processes.
One strategy to help streamline operations and meet customer demands more effectively is order splitting. In this article, we will explore what order splitting is, why it is used, the challenges, and how businesses can implement it successfully.
Ever had an order arrive in 2 separate boxes? Or only had half of your order arrive to have the other half delivered the following day?
That’s order splitting.
Order splitting (split shipping) is the process of dividing a customer's order into multiple shipments. Instead of sending all items in one package, items are shipped from different locations or at different times, depending on their availability and the logistics involved. This can mean splitting an order between multiple warehouses or even sending part of the order immediately while waiting for other items to become available.
One of the primary reasons for order splitting is to reduce delivery times. If a customer orders multiple items, and one of them is out of stock at the nearest warehouse, the entire order might be delayed if shipped together. By splitting the order, available items can be shipped immediately, ensuring faster delivery for part of the order. However, to avoid customer frustration, be sure to communicate this so customers are not left wondering if the other part of their order has been lost or forgotten.
Order splitting allows businesses to optimize their inventory management. By shipping items from multiple locations, companies can balance stock levels across warehouses, reducing the risk of overstocking or stockouts in any single location. This leads to more efficient use of inventory and storage space.
Shipping costs can be a significant expense for e-commerce businesses. Order splitting can help reduce these costs by allowing items to be shipped from the closest warehouse, minimizing shipping distances and costs. Additionally, it can help avoid expedited shipping fees that might be necessary if waiting for all items to be available at a single location.
Use the VESYL USPS Zone Map for a clear breakdown of shipping zones and costs.
By splitting orders and shipping available items immediately, businesses can improve customer satisfaction. This demonstrates a commitment from the brand to deliver orders to their customers as quickly as possible and when communicated well, can foster further trust and brand loyalty. This partial fulfillment can be especially beneficial during peak shopping seasons when delays are more common.
Order splitting can add a layer of complexity to the fulfillment process. Businesses must have systems in place to manage multiple shipments, track inventory across various locations, and ensure accurate order processing. This can require robust order management software and efficient coordination between warehouses.
In VESYL, you can view these split orders in the Orders tab. They will show the same order number but will show different tracking numbers and shipping information.
While order splitting can reduce shipping costs in some cases, it can also lead to higher costs if not managed properly. Multiple shipments mean multiple shipping fees, which can add up if not carefully monitored. Businesses need to analyze zones and shipping costs and determine the most cost-effective way to split orders.
Effective communication with customers is crucial when splitting orders. Customers need to be informed about the multiple shipments, expected delivery times, and any additional tracking information. Failure to communicate clearly can lead to confusion, dissatisfaction and reduced brand loyalty.
Order splitting requires precise inventory management to ensure that items are shipped from the correct locations. Inaccurate inventory data can result in delays, stockouts, or shipping errors which can make or break a customer relationship. By leveraging inventory management software and ensuring it is up to date, brands can mitigate these risks.
With VESYL, it’s simple to split orders and view shipping information in one place. Simply navigate to orders, select edit and split. From here, shippers are able to move items between the order split and can ship the split orders using different rates and carriers. This is particularly useful for stores who have one item of the order out of stock, or if one item is particularly large or heavy and it is cost effective to use a different carrier to the rest of the order.
For a step-by-step guide to order splitting on VESYL, head on over to our Help Desk. For a complete demo of order splitting with VESYL, schedule a call and we’ll show you the ropes. For any questions, feel free to email us at hello@vesyl.com.
By enabling faster delivery times, optimizing inventory management, and potentially reducing shipping costs, order splitting offers significant advantages. However, businesses must also carefully navigate the challenges.
With the right systems and strategies in place, order splitting can become an effective tool in e-commerce operations, helping businesses stay competitive in an incredibly fast-paced environment.
Starting July 1st, 2024, USPS is implementing new shipping rates for various services and packages. Here’s a detailed look at what’s changing:
These changes are universal across all platforms where you can buy postage online.
Despite these increases, VESYL continues to offer the best-in-class shipping rates through its partnership with USPS and other carriers. Our goal is to streamline your shipping operations, providing discounted rates for a silky smooth fulfillment process.
By staying ahead, you can make the best informed decisions for your shipping needs. Utilize VESYL’s simple rate shopping feature to compare rates and make informed decisions on the best options for your shipping needs, whether you're shipping 1 or 1000's of packages a day.
Want to learn more about VESYL's smooth shipping software? Book a demo with us or read more.
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